Corporate Strategy in a Rapidly Changing World

The basis of this book is to introduce to the reader the concept of corporate strategy with special emphasis on the rapidly changing environment in which most contemporary organizations are operating in. The book in addition also focuses on the different approaches to crafting strategies that organizations have adopted across the world. The strategic management process is also a key focus with the process itself including the key personnel involved in strategy formulation being mentioned. The link between strategy and structure is well articulated and the various structures that are adopted by contemporary organizations are mentioned. The role of managers in these different structures is featured including how they translate strategy into concrete actions. Organizations do not operate in a vacuum. They need to have an understanding of the environment in which they function. This includes both their internal and external environments. The book provides a glimpse of what these environments are, the elements that constitute these environments and how they affect the operations of organizations today. Key to this section of the book is the various techniques that can be used to scan the environment. In addition, understanding competition and how companies respond to it is well presented. Finally, a major strength of this book is the current examples that it gives to provide the reader with a much better understanding of the concept of corporate strategy.