Entrepreneurship: What Women Entrepreneurs and Any Small-Scale Trader Need in Order to Succeed

Authors

Hannah Orwa Bula

Synopsis

This book addresses issues that impede entrepreneurship development amongst women with a view to suggesting solutions that can improve entrepreneurial activities and create more employment opportunities in Kenya. It further highlights issues that may influence policy frameworks by providing insights to critical aspects of women-owned and or managed small businesses which need urgent attention by governments and the entrepreneurs themselves by changing attitudes, shaping opinions, proposing good practices and entrepreneurial culture in Kenya. The author proposes a model of women entrepreneurship that incorporates the theory of entrepreneurial scorecard, social economic characteristics and balanced scorecard to the existing theories of human capital and assesses their influence on enterprise performance. Entrepreneurshp also points out pathways leading to stimulating and supporting further research in women entrepreneurship.

Utafiti Academic Press

Published

2021

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